Do you keep hearing the term mobile friendly? Are you not sure what is actually considered a mobile friendly website? Don’t go by any real definition, simply go by what Google considers to be a mobile friendly website. Why?
Did you know, 43% of all searches are done through Google.
Google has a responsibility to their users to give them the most accurate and reliable search result. So imagine for a moment that you’re a user on Google’s search engine and you’re looking for a local Beauty Salon; within seconds results come up on your mobile device. How disappointed would you be if your searches resulted in websites that couldn’t be viewed on your mobile device? You wouldn’t blame the beauty salon for not having a mobile friendly website. You would probably be annoyed with the Google search results that were delivered to you.
Google wants their customers to have the best possible mobile search experience. By doing so they expect your website to:
- Use text that is readable without zooming in
- Size content to the screen without the user needing to zoom in or move horizontally
- Avoid software that is not compatible with most mobile devices, like Flash.
- Separate links with enough distance so that each one can easily be tapped.
Google has already begun to place website higher on searches if they are mobile friendly. What does that mean for you the business owner? This means that if your site is NOT mobile friendly its simply going to appear lower in the search results if at all. But just don’t take our word for it visit Google’s official page on this announcement by visiting this link Rolling Out the Mobile Friendly Update
Are you still wondering if this is important for you to do? How about this new fact released by Google.
Mobile Searches Surpass Desktop Searches At Google For The First Time
This means that more people are searching for your products and services from their mobile devices and not from their desktops at home. So if more people are searching from their mobile devices and not from their desktops and your company does not have a mobile friendly website… your competitor will get the business and not you. This shift in finding business on mobile devices is only going to increase… so don’t wait unitl its too late for your business. Click on this link if you want to read the techcrunch article on Mobile Searches Surpassing Desktop Searches.
Is your website is mobile friendly?
Google has made it really simple for you to check if your website is mobile friendly or not. All you have to do is
visit the Mobile Friendly Test tool, enter your web address and within seconds it will let you know if your website is mobile friendly or NOT!
If it is congratulations, you’re one step closer to having a website that is compatible with the changes that are occuring in the Internet today. If not, you may want to consider updating your website so it can be mobile friendly.
Markithis is a digital media marketing and management company that teaches small business owners the value of developing a content rich website and utilizing it’s website as its core marketing tool for other digital media marketing tools like social media management, email marketing and search engine marketing. If you wish to have speak to one of our marketing representative please email us so we can setup an opportunity to speak with you.